Black Ice commenced operations in 1989. The founder was unable to find comfortable sunglasses at
a reasonable price, so through some contacts he started importing sunglasses and wholesaling locally.
The business grew rapidly and Black Ice quickly established itself across Australia as a reliable and
affordable brand. The founder sold the business in 2004 to three business partners.
The new owners have invested in the business by appointing more sales staff, upgrading systems and
introducing new product categories. From its humble beginnings Black Ice Group now employs 20 staff
and has sales representation in each Australian state along with New Zealand. Black Ice has become
a recognised and trusted brand in the fashion accessories market in Australia.